Focus North - 2024 | Issue 1
Brain Power
Heather Willems 2024-04-22 08:44:17
Beyond Words: Exploring the Impact of Graphic Recording on Memory Retention
In the fast-paced world of conferences and meetings, retaining information is crucial for success. Enter graphic recording — a powerful tool that not only captures ideas in real time but also enhances brain power through visual storytelling.
The Power of Visual Storytelling
Our brains are wired to process information in various ways, and graphic recording taps into four primary learning modalities: visual, kinetic, auditory and reading. By combining words and pictures, graphic recording activates multiple areas of the brain simultaneously, resulting in deeper comprehension and increased retention of information.
Studies have shown that using both words and pictures significantly improves memory recall. According to research conducted by the University of Plymouth, people remember 65 percent of information when it’s paired with relevant images, compared to just 10 percent retention when information is presented through text alone. This statistic underscores the effectiveness of visual storytelling in bolstering memory.
How We Help
At TwoLine Studios, we specialize in harnessing the power of graphic recording to help you, your clients and conference attendees remember content long after the event concludes. Our skilled graphic recorders listen attentively, synthesize key points and transform them into visual metaphors in real time.
Attendees witness the magic unfold as our graphic recorders create visual summaries live on-site. They can photograph these visual summaries and revisit them through various follow-up channels. We digitize all our work and provide full usage rights, allowing you to leverage the visual summaries in newsletters, client presentations, thank-you gifts and social media posts to generate excitement for future events.
Ready to unlock your brain power and enhance memory retention at your next event? Sign up for our newsletter at www.twolinestudios.com to stay updated on the latest trends in graphic recording and visual storytelling.
For nearly two decades, TwoLine Studios has been at the forefront of helping teams unleash their brain power through graphic recording. Whether you’re hosting a conference, a board retreat or a webinar, we’re here to support you in maximizing engagement and memory retention through the art of visual storytelling.
So, how do you help attendees activate their brain power and unleash the power of memory? With TwoLine Studios, the possibilities are endless.
Contact us at heather@twoline studios.com, www.twolinestudios.com or 914-719-7198.
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Brain Power
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